Sep 10, 2013 Vital economic signs in China are improving
Stacey Vanek Smith
Sep 9, 2013 Reporter Stacey Vanek Smith delves into the world of data mining and comes face to face with her data profile.
Sep 5, 2013 Ethical and moral questions arise when personal data is mined for advertisers
Aug 29, 2013 In the past, sign spinners, or “human directionals” in marketing jargon, often pointed their signs toward used car lots or new housing developments. But as the cost of renting a billboard has doubled, sign spinning is attracting more interest from businesses big and small.
Aug 28, 2013 It’s the first student-run Apple Store for aspiring marketers, accountants, and entrepreneurs.
Aug 26, 2013 A new app for Google Glass measures pupil dilation in reaction to advertisements.
Aug 23, 2013 The popular grocer is suing a small business owner for reselling its products in Canada.
Aug 20, 2013 Tennis superstar flirts with ridiculous name change, decides against it -- and reaps the PR benefits.
Aug 15, 2013 Diane Swonk, chief economist with Mesirow Financial, discusses the latest retail earnings.
Aug 15, 2013 Estee Lauder began marketing makeup to minorities in the U.S. during the recession, launching its M.A.C. stores. Now that line is the biggest selling makeup in several countries.