Pages
Post-election ad space deals won't last
Josh Rogers Nov 8, 2012
For months, political advertising glutted the airwaves in election swing states like Ohio, Florida and New Hampshire. Now that the election is over, there are cheap openings for regular advertisers. But they won't last long.
Businesses face post-Sandy challenges
Mark Garrison Nov 5, 2012
Some New York stores have products but can't ship them. Others can't get merchandise, and more importantly, wonder whether shoppers will return.
CGI in ads grows more popular
Sally Herships Nov 21, 2012
The Swedish furniture maker Ikea increasingly relies on CGI -- computer-generated imagery -- to "make" the items in its catalog. It's enough to raise the question of whether computer graphics could ever replace people in the fashion photography business.
Sandy as marketing tool
Sally Herships Oct 31, 2012
Companies walk a fine line between compassion and commercialism when it comes to disasters.
'MAD' men: 60 years of spoofing the advertising industry
Sarah Gardner Oct 29, 2012
MAD Magazine editor-in-chief John Ficarra reflects on 60 years of parodying advertising.
For some businesses, words can't express what they do
Doug Tribou Oct 24, 2012
From "Assurance" to "Esurance" to "preventistry," companies and marketers are increasingly creating new words to describe their businesses and what they offer.
Macy's new brands aim at younger shoppers
Adriene Hill Oct 19, 2012
The department store looks back -- to icons including Marilyn Monroe and Madonna -- to attract shoppers in their teens and 20's.
Choosing a bra: Personal fitter vs. online algorithm
Queena Kim Oct 23, 2012
Women spend a lot of money on bras, but is it better to find the best bra through a personal shopper or a website's algorithm?
'Old-fashioned' has lost its chic for Wendy's
Sally Herships Oct 11, 2012
The hamburger chain is updating its logo and look for the first time in 30 years, trying to rise above its fast-food competitors when fast food has lost some of its appeal.
Red Bull sponsors record skydive attempt
Stacey Vanek Smith Oct 8, 2012
Red Bull, the energy drink, sponsors Felix Baumgartner's record-breaking skydive attempt. And the risks are real for everyone.
