When an ad isn't enough, brands create their own content
Stacey Vanek Smith May 9, 2013
TV networks come out with their fall programs next week. But as more people tune in online, many marketers are finding that ads alone aren't enough.
Taco Bell goes gourmet
Susan Valot Jul 5, 2012
Call it “the Chipotle effect,” but more and more fast food joints are going upscale.
Taco Bell unleashes more expensive menu items
Adriene Hill Jul 5, 2012
Forget fourth meal -- now Taco Bell is serving up new menu items that seemingly aim to compete with Chipotle. Will the strategy really work?
What to learn from this season's earnings
John Dimsdale Apr 19, 2012
The corporate earnings reports are flooding in this morning, with companies like Southwest Airlines and Verizon telling us how they did in the first part of this year. In recent quarters, companies have padded their profits by cutting costs.
Taco Bell to launch Doritos tacos
Sarah Gardner Feb 20, 2012
Taco Bell will soon roll out tacos that have shells made from Doritos chips.
Yum! Brands announces fourth-quarter earnings
Rob Schmitz Feb 6, 2012
Yum! Brands, reveals its latest earnings results. The parent company of KFC and Taco Bell expects a good year ahead in China.
Best-Ever Super Bowl Ads: Taco Bell's Charles Barkley "five buck box"
Ravi Carman Jan 26, 2011
I remember it because my friend was in it...and it was pretty bad.
Check out other Super Bowl ads that the Marketplace staff picked here.
