Jul 17, 2014 Branding is about logos and slogans, yes - but it's also about scent.
Jun 19, 2014 Why marketing the sense of smell is hard to get right.
Jun 24, 2013 Notre Dame is the latest school to market its own fragrance.
May 1, 2013 Maybe you saw the ‘Google Nose’ April Fool's prank, where users clicked on 'wet dog' and sniffed their laptops to find out what it smells like. Well new smell technology is not a joke -- or not only a joke.
Jun 14, 2012 Does money have a unique smell? We explore the scent of fresh (and not so fresh) dollar bills and how some dogs can recognize the smell of greenbacks.
Jan 20, 2012 Better than where you work, apparently