Jul 17, 2014 Branding is about logos and slogans, yes - but it's also about scent.
Jun 13, 2014 A list of favorite brands of fathers confirms every male stereotype.
May 12, 2014 Xerox. Aspirin. Cellophane. Escalator.
May 7, 2014 New media once again upends traditional media.
Apr 28, 2014 Dove's most recent ad campaign has been called "patronizing" and "hypocritical".
Mar 10, 2014 Delivering a memorable speech at CPAC can yield more for campaigns down the line.
Oct 28, 2013 A talk about 'Brand America' with Sir Martin Sorrell, marketing whiz and CEO of international advertising firm WPP.
Oct 18, 2013 Alabama has a new campaign to lure companies and tourists to the state. But first it's asking everyone to forget what they think they know about Alabama.
Oct 18, 2013 The business community helped elect some Tea Party Republicans to Congress -- and they weren't happy with the shutdown and debt ceiling fight.