Stacey Vanek Smith
Mar 18, 2013 Republican advisers have released a plan to grow their party. Some high-profile conservatives say the GOP needs a message-makeover to be competitive. How do corporate marketers view the challenge?
Mar 18, 2013 The Republican party is looking for a chief technology officer as part of an effort to win more state and national elections.
Mar 14, 2013 Differences aside, there is one thing Republicans and Democrats have in common when it comes to their budget proposals: They are both are friendly to baby boomers.
Mar 15, 2013 The writers' group PEN is well known for its core mission: Supporting free speech around the world. Its members include Nobel and Pulitzer prize winners. But it needs to expand, as the traditional publishing world shrinks.
Feb 26, 2013 Diet or regular? A new poll shows soda choices are just as divisive as politics.
Feb 21, 2013 Packaged food makers are giving new meaning to thinking outside the box. Everyone from Campbell's to Cadbury is ditching cans, bottles, cups and containers and getting in on the pouch parade.
Feb 20, 2013 The racing series looks to broaden its appeal to a younger and more diverse audience.
Feb 22, 2013 Losing market share, Campbell has launched a new 'Go Soup' line aimed at millennials. The marketing campaign missed the mark -- but got people talking.
Feb 15, 2013 The company that was founded by a former football player and is known for its hard-core, performance sportswear is testing a new branding strategy geared towards women.
Jan 18, 2013 How confident are you about our economic future? A survey from the polling firm Gallup finds the answer may have more to do with politics than economics.