Mar 10, 2014 Delivering a memorable speech at CPAC can yield more for campaigns down the line.
Oct 28, 2013 A talk about 'Brand America' with Sir Martin Sorrell, marketing whiz and CEO of international advertising firm WPP.
Oct 18, 2013 Alabama has a new campaign to lure companies and tourists to the state. But first it's asking everyone to forget what they think they know about Alabama.
Aug 8, 2013 Yahoo is rolling out new branding ideas in the days leading up to a new logo launch next month.
Jul 23, 2013 President Obama says he is going to refocus his efforts on the economy. How much can he really do?
Jul 22, 2013 A new crop of tech startups are taking on wacky names that leave customers wondering what it is they do.
Jul 4, 2013 On this Independence Day, we check in on our "national brand."
Jun 4, 2013 What does the ongoing IRS scandal mean for the IRS brand and what, if anything, can be done to shore it up?
May 16, 2013 Republicans in the House are expected to hold a vote today to repeal President Obama's health care initiative. It will be their 37th vote on the issue.
Apr 24, 2013 Walmart is losing its image man. Leslie Dach, executive vice president of corporate affairs at Walmart, will be stepping down this summer after seven years on the job.