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The risks of making online ads
Mark Garrison May 2, 2013
GM and Mountain Dew have pulled ads perceived to be racist. Were the ads the result of pressure to make a big viral splash, or of weak vetting for digital ads?
The science behind Obama's fundraising emails
Kai Ryssdal Nov 29, 2012
"Casual" and "frequent" seem to be the formula for campaign fundraising emails.
Citizens United and the rise of the campaign tracker
Kai Ryssdal Oct 30, 2012
A look at the work of campaign trackers as they follow every step of political campaigns across the country.
Digging for voters with Big Data
Hari Sreenivasan Oct 23, 2012
PBS NewsHour's Hari Sreenivasan explains how campaigns are using data to influence what shows up on your computer screen and on your doorstep.
The trouble with mobile
Queena Kim Oct 22, 2012
More people than ever can go online from their phones and tablets, but advertising hasn't caught up.
Do presidential nominees get an economic bump?
Krissy Clark Aug 31, 2012
For some candidates and their staff, the nomination is lucrative -- even if they don't win.
Romney campaign pays for #BelieveInAmerica
Kai Ryssdal Aug 30, 2012
The promoted Twitter hashtag is the first paid for by a presidential campaign.
Romney and Ryan -- co-CEOs?
Shereen Marisol Meraji Aug 14, 2012
The difference between power sharing at the head of the country, instead of at a company.
Campaigns experiencing online ad space crunch
Nancy Marshall-Genzer Aug 2, 2012
Demand for the 15- and 30-second spots that automatically play before online videos are sold out in some markets or being auctioned off at record prices in others.
Presidential campaigns see Olympics as fertile ground for ads
Nancy Marshall-Genzer Jul 24, 2012
But is there a risk negative ads will turn off viewers?
