May 2, 2013 GM and Mountain Dew have pulled ads perceived to be racist. Were the ads the result of pressure to make a big viral splash, or of weak vetting for digital ads?
Apr 29, 2013 'All My Children' and 'One Life to Live' are going online only starting Monday -- as the first offerings of 'The Online Network', an ad-supported outlet for first-run entertainment delivered online.
Apr 29, 2013 The video shows women describing themselves as they see themselves and then pairs that drawing with how others perceive them.
Apr 10, 2013 The lobster industry in Maine has proposed higher fees in order to spend big bucks on advertising. Some lobstermen say that’s a waste of money, but others hope it will increase demand.
Mar 25, 2013 An unusual marketing partnership with Marriott for an upcoming film about baseball legend, Jackie Robinson has some wondering -- why?
Feb 27, 2013 As ads shrink to fit our mobile screens, are they still effective?
Feb 21, 2013 Packaged food makers are giving new meaning to thinking outside the box. Everyone from Campbell's to Cadbury is ditching cans, bottles, cups and containers and getting in on the pouch parade.
Feb 18, 2013 Did you spot any sales using presidents to hawk their wares? Ever wonder if that's... legal?
Jan 11, 2013 Space is becoming a popular theme for advertisers.
Jan 4, 2013 A new study from New York University says the groups of consumers who feel the most deprived are also those most swayed by their emotions.