Jul 29, 2013 Everybody from Google to Coca-Cola is collecting data and eating into the traditional territory of advertising.
Jul 25, 2013 As fall clothing lines roll out, advertising in fashion magazines ramps up, too.
Jul 17, 2013 Content providers -- like Disney or Fox -- are now asking companies delivering online ads -- the Googles of the world -- to stop working with websites that allow illegal file sharing.
Jul 4, 2013 On this Independence Day, we check in on our "national brand."
Jun 25, 2013 A public service ad campaign promoting train safety has gone viral, but does funding a questionable PSA dilute your message?
Jun 17, 2013 You could say 'Man of Steel' had a super weekend. That’s thanks in part to some niche marketing. Warner Bros. Studios targeted Christian moviegoers.
Jun 11, 2013 The constant pressure from investors for companies to grow their profits means they have to grow their sales to you. Plus, it's cheaper to try to sell more to you than find new customers.
Jun 11, 2013 Can consumers really do anything to force Internet and telecommunications companies to fight back against government tracking of personal data?
Jun 3, 2013 In the U.S., corporations pay big money to put their names on sports stadiums and other venues. Now there's a proposal to rename stops on the London subway. The idea is to raise money for the subway system and reduce fares.