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The risks of making online ads
Mark Garrison May 2, 2013
GM and Mountain Dew have pulled ads perceived to be racist. Were the ads the result of pressure to make a big viral splash, or of weak vetting for digital ads?
The trouble with mobile
Queena Kim Oct 22, 2012
More people than ever can go online from their phones and tablets, but advertising hasn't caught up.
Campaigns experiencing online ad space crunch
Nancy Marshall-Genzer Aug 2, 2012
Demand for the 15- and 30-second spots that automatically play before online videos are sold out in some markets or being auctioned off at record prices in others.
Virus shines light on 'click fraud'
Queena Kim Jul 9, 2012
An estimated 45,000 people in the U.S. may have trouble getting online Monday because of a computer virus. Hackers replaced real ads with fake ones, a crime known as "click fraud."
Online tracking hot on our trail
Queena Kim Jun 18, 2012
A new study says tracking on the busiest websites has jumped dramatically compared to last year.
Microsoft makes 'Do Not Track' the default
Jeff Horwich Jun 4, 2012
Advertisers are not amused. In the upcoming version of Windows, Internet Explorer will have its "Do Not Track" feature turned on by default. Goodbye creepy ads that seem to follow you around -- hello, more generic ads for great deals on car insurance?
Online TV grabs for ad dollars
Stacey Vanek Smith May 3, 2012
Online giants like Yahoo, YouTube and Hulu create original programs to lure advertising dollars away from traditional television.
Tracking ad consumption online and off
Jennifer Collins Mar 20, 2012
Nielsen's new cross-platform service brings together two worlds - TV and online - and gives advertisers a better sense of who's watching.
How much is your online data worth?
Kai Ryssdal Feb 24, 2012
The White House is proposing new online privacy rules. But one analyst tells us, advertisers aren't all that interested in who you really are.
How Google searches are leading economic indicators
Sendhil Mullainathan May 1, 2012
Behavioral economist Sendhil Mullainathan discusses how data from your online searches can help not just advertisers, but also economists in researching the state of the economy.
