May 2, 2013 GM and Mountain Dew have pulled ads perceived to be racist. Were the ads the result of pressure to make a big viral splash, or of weak vetting for digital ads?
Oct 22, 2012 More people than ever can go online from their phones and tablets, but advertising hasn't caught up.
Aug 2, 2012 Demand for the 15- and 30-second spots that automatically play before online videos are sold out in some markets or being auctioned off at record prices in others.
Jul 9, 2012 An estimated 45,000 people in the U.S. may have trouble getting online Monday because of a computer virus. Hackers replaced real ads with fake ones, a crime known as "click fraud."
Jun 18, 2012 A new study says tracking on the busiest websites has jumped dramatically compared to last year.
Jun 4, 2012 Advertisers are not amused. In the upcoming version of Windows, Internet Explorer will have its "Do Not Track" feature turned on by default. Goodbye creepy ads that seem to follow you around -- hello, more generic ads for great deals on car insurance?
Stacey Vanek Smith
May 3, 2012 Online giants like Yahoo, YouTube and Hulu create original programs to lure advertising dollars away from traditional television.
Mar 20, 2012 Nielsen's new cross-platform service brings together two worlds - TV and online - and gives advertisers a better sense of who's watching.
Feb 24, 2012 The White House is proposing new online privacy rules. But one analyst tells us, advertisers aren't all that interested in who you really are.
May 1, 2012 Behavioral economist Sendhil Mullainathan discusses how data from your online searches can help not just advertisers, but also economists in researching the state of the economy.