Aug 10, 2012 London Olympics go smoothly despite trademark British glumness heading into them.
Aug 6, 2012 Over the weekend, Usain Bolt of Jamaica won the 100 m running race at the Olympic games. Jamaica and other island nations have become know for their sprinting power, in the same way that countries like Kenya are known for their strength in distance running.
Aug 6, 2012 Looks like NBC will sell enough ads to break even on the London summer games, which cost $1.3 billion. Its Olympic-sized audience is also a great place to tout NBC programming.
Aug 2, 2012 China's government sees winning gold medals as a key affirmation of the country's worth. Athletes who don't come first can get a frosty reception.
Aug 1, 2012 The network said today it's on track to break even on its Olympics coverage. NBC had expected to take a loss.
Jul 31, 2012 Mitt and Ann Romney are bringing new attention to the elite sport and sport of the elite -- by co-owning an Olympic horse.
Jul 31, 2012 We're now several days into the 2012 Olympic games, and one controversy has emerged above others: Not a doping scandal, not a fight between two opposing nations' teams. It's the coverage of the games itself.
Jul 31, 2012 If you’ve so far missed the furor, NBC last night played right into its critics’ hands by airing this Today Show promo in primetime, just moments before it finally allowed viewers to see the race it celebrate.
Jul 31, 2012 The sports blog Deadspin cross-referenced current prices on precious metals exchanges with Olympic hardware.
Jul 27, 2012 'Brand police' on the look out for ads near Olympic Park that aren't official sponsors.