Jun 10, 2014 The World Cup is a rare opportunity to market products to the entire world.
Dec 27, 2013 Sales of basketball shoes hit $3.7 billion dollars last year. A look back at two athletes' endorsement deals that changed the industry.
Feb 15, 2013 Athletes are no strangers to controversy, posing dilemmas for corporate sponsors. Pistorius is the latest challenge for Nike, whose problem children have included Lance Armstrong, Tiger Woods and NFL quarterback Michael Vick.
Oct 17, 2012 The Lance Armstrong Foundation has rebranded itself as Livestrong, so the cyclist's doping scandal may well have little if any effect on the organization he founded to help cancer patients.
Oct 17, 2012 Nike announced this morning it has severed its endorsement deal with Lance Armstrong. The cyclist also says he is stepping down as chair of the Livestrong cancer charity he founded.
Jul 26, 2012 Members of Egypt's Olympic team were apparently given fake Nike gear to wear during training in London.
Jul 12, 2012 Until this morning the daycare facility at Nike headquarters near Beaverton, Ore., was officially called the Joe Paterno Child Development Center.
Jul 9, 2012 The new track and field uniforms for this year's Olympic games were recently unveiled by Nike.
Mar 27, 2012 In one week, the NFL will start selling apparel made by Nike rather than Reebok. The sports body is trying to capitalize on the switchover.
Mar 18, 2011 Here are the latest headlines from the Marketplace Morning Report and around the web. ...