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What if corporate America adopted NFL's 'Rooney Rule'?
Sep 1, 2007
Commentator Dwayne Ballen says the arrival of two black coaches on the NFL's biggest stage — this Sunday's Super Bowl — could have big implications beyond the playing field.
Let's do the Super Bowl numbers
Sep 1, 2007
From $2.5 million ad rates to $2.50 bags of potato chips, there's a whole lotta money attached to Sunday's big game. USC Sports Business Institute's David Carter helps us with a little Super Bowl math.
Super Bowl sacks productivity
Amy Scott Sep 1, 2007
Workers could cost their employers as much as $820 million this week as Super Bowl parties are planned and office bets are waged. But some say those lost productivity studies don't tell the whole story. Amy Scott's on the sidelines.
Ali not the greatest endorser of all-time
Bob Moon Sep 22, 2011
Diana Nyad calls boxing great Muhammad Ali the "most underachieving endorser in the history of great sports heroes." He's teamed with Mars on a new line of healthy snacks, but past efforts haven't exactly been KOs.
Battle of the aluminum bats
Amy Scott Sep 1, 2007
Lawmakers around the country are working to keep the ping of aluminum bats out of high school baseball games, saying they endanger young players, but a $240 million industry is fighting back. Amy Scott reports.
Video gamers go pro
Kai Ryssdal Sep 22, 2011
Electronic games have gotten so serious that the best players are actually getting paid to compete. Business-of-sports analyst Ed Derse talks with Kai Ryssdal about the new professionals.
Ultimate fighting's all about blood — and money
Lisa Napoli Sep 1, 2007
Decide for yourself if the sport is too violent, but there's no denying the money it's making. Is Corporate America ready to put its name behind mixed martial arts? David Carter says now might be the time.
His soccer may be around the bend, but he's still hot
Tess Vigeland Sep 1, 2007
British superstar David Beckham has agreed to a five-year, <nobr>$250 million</nobr> deal to play for Major League Soccer's Los Angeles Galaxy. At 31, he's on the downside of his career. So, what's the MSL getting? Tess Vigeland reports.
Chargers to Patriots: No tickets for you
Sean Cole Sep 1, 2007
The San Diego Chargers have banned ticket sales outside of Southern California for Sunday's NFL playoff game. It's not against the rules, as Sean Cole reports from Boston.
An incentive clause for college athletes?
Sep 1, 2007
Top college coaches bring home more than a million dollars a year. The players don't see a dime before they graduate. Commentator Dwayne Ballen says there's a way to remedy the uneven economic playing field.
