Mar 21, 2013 The N.C.A.A. men's basketball tournament begins this week. Last year, the tournament earned its highest TV ratings in 18 years, while taking in more than $1 billion in revenue from ads. But Stephen Dubner of Freakonomics Radio wondered if CBS and Turner aren't making enough.
Jan 17, 2013 NCAA Division I universities continue to spend big money for sports programs, according to a new study. Does the investment pay off?
Dec 31, 2012 From travel to organized festivities, lodging to food, and oh yeah, the tickets -- attending a college bowl game costs a pretty penny.
Dec 4, 2012 Schools see costs of participating in a bowl game as a down payment on invaluable exposure.
Shereen Marisol Meraji
Nov 28, 2012 University of Louisville shifts to the ACC, the latest conference shift in college sports.
Nov 26, 2012 Texas A&M quarterback Johnny Manziel is a national phenom, but his "Johnny Football" nickname has sparked a legal battle over naming rights.
Sep 5, 2012 A small group of popular college football teams are allowing beer sales inside their stadiums, saying the change acknowledges reality and may actually help them control problem drinking.
Aug 15, 2012 The Pac-12 Conference begins broadcasting college athletics on one national network and six regional ones.
Jun 26, 2012 College football fans are on the cusp of getting what they want. A four-team playoff is also attractive to the NCAA's bottom line.