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With the Olympics, NBC gets a head start on fall promotion
Queena Kim Aug 6, 2012
Looks like NBC will sell enough ads to break even on the London summer games, which cost $1.3 billion. Its Olympic-sized audience is also a great place to tout NBC programming.
Clyde Drexler on the Dream Team, then and now
Jeff Horwich Jul 31, 2012
Clyde Drexler was part of the 1992 U.S.A. men's basketball Olympic team, dubbed the "Dream Team." He talks about how the atmosphere then differs from this year's.
Mariah Carey named newest 'American Idol' judge
Nancy Marshall-Genzer Jul 24, 2012
Mariah Carey will be one of the new judges on "American Idol." The show lost Jennifer Lopez and Steven Tyler in the past few weeks, and "Idol" needs a boost.
NBA seeks to protect players' nest eggs
Mark Garrison Jul 17, 2012
Many pro athletes squander their fortunes. To prevent financial flame-outs, the NBA will enroll players in a retirement plan.
'Linsanity' could be officially over
Jeremy Hobson Jul 17, 2012
Many of you might remember a Knicks basketball player by the name of Jeremy Lin? Well, there are new fears that his popularity streak -- also known as Linsanity -- may officially be over, as the Knicks could be letting him go over to the Houston Rockets.
NBA prospects hone business skills alongside jumpshots
Andrew Parsons Jun 28, 2012
The NBA draft is tonight. For team managers, choosing a player isn't just about the stats -- interview skills and personality count. So potential draftees have been learning how to present themselves in the business world to help their chances.
After NBA finals, will Heat do a cooldown?
Jeff Horwich Jun 22, 2012
The Miami Heat, in five games, won the NBA championship last night by... a lot. From a strictly business point of view -- what now?
Miami Heat tickets are red-hot
Kenny Malone Jun 21, 2012
It's the last game of the year in Miami, and the Heat could clinch the NBA title tonight. So have fun trying to pay for a ticket.
TV drama 'Dallas' relaunches for a new generation
Sally Herships Jun 13, 2012
The popular '80s primetime soap gets remade with the all-important ad demographic of 18- to 35-year-olds in mind. The question is no longer "Who shot JR?" but "How long will JR be on screen?"
Playing the name game
Adriene Hill Jun 12, 2012
The NBA finals will be played in two arenas named for a couple of less-than-stellar corporate performers.
