Aug 6, 2012 Looks like NBC will sell enough ads to break even on the London summer games, which cost $1.3 billion. Its Olympic-sized audience is also a great place to tout NBC programming.
Jul 31, 2012 Clyde Drexler was part of the 1992 U.S.A. men's basketball Olympic team, dubbed the "Dream Team." He talks about how the atmosphere then differs from this year's.
Jul 24, 2012 Mariah Carey will be one of the new judges on "American Idol." The show lost Jennifer Lopez and Steven Tyler in the past few weeks, and "Idol" needs a boost.
Jul 17, 2012 Many pro athletes squander their fortunes. To prevent financial flame-outs, the NBA will enroll players in a retirement plan.
Jul 17, 2012 Many of you might remember a Knicks basketball player by the name of Jeremy Lin? Well, there are new fears that his popularity streak -- also known as Linsanity -- may officially be over, as the Knicks could be letting him go over to the Houston Rockets.
Jun 28, 2012 The NBA draft is tonight. For team managers, choosing a player isn't just about the stats -- interview skills and personality count. So potential draftees have been learning how to present themselves in the business world to help their chances.
Jun 22, 2012 The Miami Heat, in five games, won the NBA championship last night by... a lot. From a strictly business point of view -- what now?
Jun 21, 2012 It's the last game of the year in Miami, and the Heat could clinch the NBA title tonight. So have fun trying to pay for a ticket.
Jun 13, 2012 The popular '80s primetime soap gets remade with the all-important ad demographic of 18- to 35-year-olds in mind. The question is no longer "Who shot JR?" but "How long will JR be on screen?"