Jun 12, 2012 Jeremy Lin and other dramatic storylines have more people watching.
Jun 12, 2012 The NBA finals will be played in two arenas named for a couple of less-than-stellar corporate performers.
Jun 8, 2012 The International Olympic Committee will provide live web coverage of the London games this summer to nations in Asia and Africa. If the online feed catches on, a television network might be interested in paying for future international rights.
May 30, 2012 It turns out NBA players like LeBron James don't actually need the eyeglasses to see.
May 17, 2012 The Lakers, the Clippers and the Kings all in the playoffs at the same time this year. That spells big money for the Staples Center and busy times for the people who transform the sports arena from a basketball court to hockey rink.
May 8, 2012 Squaw Valley hosted the Olympic games back in 1960. The company hopes history repeats itself.
Apr 5, 2012 Today, the Greek Athletics Federation laid out what it sees as a "bleak future" for sports. The federation has suspended track and field events as part of budget cutbacks. That puts into question Greece's ability compete in the London Olympics this summer.
Mar 22, 2012 The NCAA basketball tournament is a great way for smaller schools to get exposure, prestige -- and alumni donations. Just ask Murray State or Ohio University.
Mar 12, 2012 It's a pretty big number, but it also won't matter much in the grand scheme of things.