Jun 12, 2012 Jeremy Lin and other dramatic storylines have more people watching.
May 30, 2012 It turns out NBA players like LeBron James don't actually need the eyeglasses to see.
May 17, 2012 The Lakers, the Clippers and the Kings all in the playoffs at the same time this year. That spells big money for the Staples Center and busy times for the people who transform the sports arena from a basketball court to hockey rink.
Feb 16, 2012 The newfound popularity of New York Knicks player Jeremy Lin boosts business for basketball.
Feb 16, 2012 Jeremy Lin has risen in the last week to be a breakout star in the NBA -- in part, because of his potential to tap into the Chinese market.
Dec 23, 2011 The NFL has its Thanksgiving tradition, and the NBA has Christmas. Ever wonder why?
Dec 15, 2011 Point guard Chris Paul is moving to Los Angeles to play for the Clippers. What can that do for his own fame, and for the team's success down the line?
Dec 13, 2011 Luckiest 23-year-old in all of Philly
Nov 28, 2011 After months of deadlock, the National Basketball Association has reached a deal to begin the season on Christmas.