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NBA viewership up despite shortened season
Amy Scott Jun 12, 2012
Jeremy Lin and other dramatic storylines have more people watching.
Why more athletes are choosing to sport eyewear
Stephen Dubner May 30, 2012
It turns out NBA players like LeBron James don't actually need the eyeglasses to see.
L.A. pro teams pull postseason hat trick
Eve Troeh May 17, 2012
The Lakers, the Clippers and the Kings all in the playoffs at the same time this year. That spells big money for the Staples Center and busy times for the people who transform the sports arena from a basketball court to hockey rink.
Linsanity sweeps America
Sally Herships Feb 16, 2012
The newfound popularity of New York Knicks player Jeremy Lin boosts business for basketball.
The profit boost from 'Linsanity'
Jeremy Hobson Feb 16, 2012
Jeremy Lin has risen in the last week to be a breakout star in the NBA -- in part, because of his potential to tap into the Chinese market.
A true holiday tradition: The NBA on Christmas
Sally Herships Dec 23, 2011
The NFL has its Thanksgiving tradition, and the NBA has Christmas. Ever wonder why?
Mid-day Extra: Another basketball star moves to L.A.
Jeremy Hobson Dec 15, 2011
Point guard Chris Paul is moving to Los Angeles to play for the Clippers. What can that do for his own fame, and for the team's success down the line?
Twitter stunt lands guy a job with his favorite team
John Moe Dec 13, 2011
Luckiest 23-year-old in all of Philly
NBA reaches tentative deal
Steve Chiotakis Nov 28, 2011
After months of deadlock, the National Basketball Association has reached a deal to begin the season on Christmas.
Cancelled NBA season could mean TV ratings dip
Amy Scott Nov 16, 2011
With the possibility of an NBA season looking increasingly grim, many television companies could soon feel the hurt, and need to find ways to fill the gap in their programming this winter.
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