Jun 22, 2012 The Miami Heat, in five games, won the NBA championship last night by... a lot. From a strictly business point of view -- what now?
Jun 21, 2012 It's the last game of the year in Miami, and the Heat could clinch the NBA title tonight. So have fun trying to pay for a ticket.
Jun 12, 2012 Jeremy Lin and other dramatic storylines have more people watching.
Jun 12, 2012 The NBA finals will be played in two arenas named for a couple of less-than-stellar corporate performers.
May 30, 2012 It turns out NBA players like LeBron James don't actually need the eyeglasses to see.
May 17, 2012 The Lakers, the Clippers and the Kings all in the playoffs at the same time this year. That spells big money for the Staples Center and busy times for the people who transform the sports arena from a basketball court to hockey rink.
Feb 16, 2012 The newfound popularity of New York Knicks player Jeremy Lin boosts business for basketball.
Feb 16, 2012 Jeremy Lin has risen in the last week to be a breakout star in the NBA -- in part, because of his potential to tap into the Chinese market.
Dec 23, 2011 The NFL has its Thanksgiving tradition, and the NBA has Christmas. Ever wonder why?
Dec 15, 2011 Point guard Chris Paul is moving to Los Angeles to play for the Clippers. What can that do for his own fame, and for the team's success down the line?