Mar 22, 2012 The books are best sellers, and the movie is on track to blow out the box office. But lining up marketing partners is a bigger challenge.
Mar 16, 2012 The Lionsgate studio spent $45 million on just the marketing for the forthcoming film 'The Hunger Games.' But despite all that promotion money, something's missing.
Mar 12, 2012 The new Disney movie "John Carter" took in just $30 million over the weekend -- a disappointing opening for a movie that cost a quarter of a billion dollars to make. How has the world of blockbusters changed?
Mar 12, 2012 A film adaptation of the 1971 children's book is soon to hit movie screens. But to many, its 40-year-old environmental messaging that needs a reboot.
Mar 1, 2012 Marketers descended on Facebook's first one-day conference yesterday to find out what the social network has in store. Facebook announced that for the first time its getting into mobile marketing.
Kate Archer Kent
Feb 24, 2012 Like most states, Louisiana wants to capture some of Hollywood's production business. An Oscar-nominated film from Shreveport may provide the ticket.
Feb 24, 2012 Gen X. Gen Y. The Millennials. Nielsen has coined the latest term to describe folks who are between 18 and 34 years old. How useful is the new coinage for marketers?
Feb 23, 2012 More than a cultural touchstone, for Nebraskans, the movie "Election" foreshadowed a path many took.
Feb 24, 2012 The White House is proposing new online privacy rules. But one analyst tells us, advertisers aren't all that interested in who you really are.