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The 'Hunger Games' hard sell
Sanden Totten Mar 22, 2012
The books are best sellers, and the movie is on track to blow out the box office. But lining up marketing partners is a bigger challenge.
What's missing from 'The Hunger Games' ads
David Brancaccio Mar 16, 2012
The Lionsgate studio spent $45 million on just the marketing for the forthcoming film 'The Hunger Games.' But despite all that promotion money, something's missing.
The problem with today's blockbusters
Gregory Warner Mar 12, 2012
The new Disney movie "John Carter" took in just $30 million over the weekend -- a disappointing opening for a movie that cost a quarter of a billion dollars to make. How has the world of blockbusters changed?
'The Lorax' preaches to a new generation
Eve Troeh Mar 12, 2012
A film adaptation of the 1971 children's book is soon to hit movie screens. But to many, its 40-year-old environmental messaging that needs a reboot.
Facebook announces its mobile marketing plan
Jennifer Collins Mar 1, 2012
Marketers descended on Facebook's first one-day conference yesterday to find out what the social network has in store. Facebook announced that for the first time its getting into mobile marketing.
Louisiana film investment could win Ocscar gold
Kate Archer Kent Feb 24, 2012
Like most states, Louisiana wants to capture some of Hollywood's production business. An Oscar-nominated film from Shreveport may provide the ticket.
Generation C: A new demographic label for marketers
Kai Ryssdal Feb 24, 2012
Gen X. Gen Y. The Millennials. Nielsen has coined the latest term to describe folks who are between 18 and 34 years old. How useful is the new coinage for marketers?
The 'Election' that changed history
David Gura Feb 23, 2012
More than a cultural touchstone, for Nebraskans, the movie "Election" foreshadowed a path many took.
How much is your online data worth?
Kai Ryssdal Feb 24, 2012
The White House is proposing new online privacy rules. But one analyst tells us, advertisers aren't all that interested in who you really are.
Class of 1986, 'Bueller... Bueller?'
Adriene Hill Feb 22, 2012
The year: 1986. The place: Glenbrook North High School. The people: real-life classmates of Ferris Bueller. So, how did their lives turn out?
