Aug 20, 2013 Tennis superstar flirts with ridiculous name change, decides against it -- and reaps the PR benefits.
Aug 15, 2013 Estee Lauder began marketing makeup to minorities in the U.S. during the recession, launching its M.A.C. stores. Now that line is the biggest selling makeup in several countries.
Aug 9, 2013 In anticipation of this weekend's big sci-fi epic, a look at how close we are to building a real-life space colony.
Aug 8, 2013 Yahoo is rolling out new branding ideas in the days leading up to a new logo launch next month.
Aug 2, 2013 There is no exact science to figuring a movie's cache of "bomb" versus "bling" in the eyes of theatergoers.
Aug 2, 2013 The handheld, sandwich-like pastry is relaunching with healthier, higher-quality ingredients to appeal to millennials.
Jul 29, 2013 Everybody from Google to Coca-Cola is collecting data and eating into the traditional territory of advertising.
Jul 23, 2013 After a summer of lackluster box office receipts, could Hollywood begin to find fault in blockbusters?
Stacey Vanek Smith
Jul 19, 2013 Movie studios are starting to use big data to help figure out how to make a hit movie
Jul 22, 2013 Blame television, blame the international audience, blame money, and blame yourselves.