Jan 14, 2014 Kids are applying to more colleges than ever, so institutions are using Big Data to figure out which students to target.
Jan 7, 2014 Or will it just drive consumers nuts with invasive ads?
Dec 18, 2013 A Senate Committee hears testimony about data brokers, the companies that collect and compile info about consumers via online tracking.
Dec 17, 2013 Tech companies are taking ownership -- and control -- of everything from the cloud to dark fiber.
Dec 3, 2013 Now that top science channels get hundreds of millions of views on YouTube, there's potential for savvy scientists to earn big money.
Dec 2, 2013 Big data's where it's at in consumer analytics right now, but companies are also using anthropology and other social sciences to study us up close and personal.
Carmen Wong Ulrich
Nov 29, 2013 Retailers are increasingly using data tracking to figure out what you want to buy.
Nov 8, 2013 The airlines have been a little slow to get into the Big Data game. But it looks like they’re moving in that direction.
Oct 29, 2013 To help fight wildfires, officials often dump orange fire retardant from planes. But some Forest Service employees argue the substance doesn't work as promised.