Aug 20, 2013 Tennis superstar flirts with ridiculous name change, decides against it -- and reaps the PR benefits.
Aug 15, 2013 Estee Lauder began marketing makeup to minorities in the U.S. during the recession, launching its M.A.C. stores. Now that line is the biggest selling makeup in several countries.
Aug 14, 2013 One brand of hummus is hoping to appeal to more male consumers across the U.S.
Aug 14, 2013 A startup seeks to make your smartphone into your PC.
Aug 14, 2013 What are some of the strategies businesses are using to respond to the fast-growing Latino market? And what are the challenges?
Aug 8, 2013 Yahoo is rolling out new branding ideas in the days leading up to a new logo launch next month.
Aug 2, 2013 The handheld, sandwich-like pastry is relaunching with healthier, higher-quality ingredients to appeal to millennials.
Aug 2, 2013 Motorola says what makes the phone different is so-called contextual computing, a tech buzz phrase which means the phone can tell when its in your hand versus in your car.
Jul 30, 2013 What it's like to live in an advertiser's world of the target-market female, aged 25 to 45 years old.