Apr 10, 2012 Facebook is buying the mobile app company Instagram for $1 billion. But when many similar image-based companies have failed to make a profit, will Instagram be any different?
Apr 9, 2012 Stove Top stuffing launches new advertising campaign: Stuffing is not just for Thanksgiving any more.
Apr 9, 2012 The Masters golf tournament starts today, and Tiger Woods is back in form on the heels of his first PGA win in two years. Regardless of whether he wins, TV executives are counting on Tiger to pump up the ratings.
Apr 2, 2012 Smithsonian.com blogger Sarah Rich talks about how those little, seedless Mandarin oranges became a ubiquitous brand.
Mar 29, 2012 Two British students have found a novel way to pay off their student debt: offering their faces for corporate advertising on the Internet.
Stacey Vanek Smith
Mar 26, 2012 “Mad Men” returns for a fifth season Sunday. But who are the Don Drapers in today’s advertising industry and how has Madison Avenue changed?
Mar 22, 2012 The books are best sellers, and the movie is on track to blow out the box office. But lining up marketing partners is a bigger challenge.
Mar 20, 2012 Nielsen's new cross-platform service brings together two worlds - TV and online - and gives advertisers a better sense of who's watching.
Mar 16, 2012 The Lionsgate studio spent $45 million on just the marketing for the forthcoming film 'The Hunger Games.' But despite all that promotion money, something's missing.