Jan 4, 2013 Generation X is aging into a sweet spot for advertisers. The 35- to 50-year-old crowd is ready to buy cars, homes and other big-ticket items. How will established brands appeal to the notoriously cynical, frugal generation?
Dec 27, 2012 Marketplace's technology reporter Queena Kim tells us what we can look forward to in the tech sector in 2013, from ongoing tablet wars to more privacy regulations.
Jan 3, 2013 In the latest stop on the Street of Eternal Happiness in Shanghai, a profile of an advertising agency's journey through the lucrative and challenging China market.
Dec 20, 2012 Senator Al Franken is pushing for more privacy options when it comes to location data.
Dec 18, 2012 The future of ad revenues at Facebook is looking somewhat brighter than most had expected.
Dec 17, 2012 Zales advertises it has the clearest, brightest diamonds. Competitors get their day in court to contest that.
Dec 13, 2012 Advertising Age’s top 10 viral ads show that many ad campaigns now originate on the Internet rather than as TV commercials.
Dec 10, 2012 The FTC is concerned about the data being collected through the mobile apps kids play with.
Dec 10, 2012 Do-it-yourself soft-drink company SodaStream is spending 10 percent of its net earnings on a Super Bowl commercial.