Feb 21, 2013 Packaged food makers are giving new meaning to thinking outside the box. Everyone from Campbell's to Cadbury is ditching cans, bottles, cups and containers and getting in on the pouch parade.
Feb 22, 2013 Losing market share, Campbell has launched a new 'Go Soup' line aimed at millennials. The marketing campaign missed the mark -- but got people talking.
Feb 18, 2013 Did you spot any sales using presidents to hawk their wares? Ever wonder if that's... legal?
Janell Burley Hofmann
Feb 22, 2013 Janell Burley Hofmann, one of our resident tech etiquette gurus, is a Cape Cod Mother of five with strong opinions about how to behave with technology. Today's topic: Group text messages.
Feb 12, 2013 While wearable electronics seem to be the next must-have gadget, it's not clear whether consumers are ready to compromise style for function.
Feb 12, 2013 Alex Moazed, CEO of Applico, says companies need that companies need to think beyond just a mobile app and rethink their business.
Feb 8, 2013 Twitter's purchase of the research company Bluefin is about gathering the sort of social media info that can be used to extract more money from advertisers.
Feb 8, 2013 Mindblown Life, a new mobile app, is designed to help young people achieve financial literacy by helping players make tough financial decisions.
Feb 5, 2013 Despite the gaming rage, sales of video games are down. Is that because of fatigue or the onslaught of mobile devices and their casual games?
Jan 30, 2013 As more users check Facebook on their smart phones, its mobile advertising strategy is critical to success.