Jan 15, 2013 Sugared drinks are under attack for contributing to obesity, especially among children. Coke's new campaign acknowledges the concern.
Stacey Vanek Smith
Jan 14, 2013 In New York today, retail professionals are gathered for The National Retail Federation's annual conference. After a tepid holiday season, retailers will not be reflecting on a pleasant 2012.
Jan 11, 2013 Space is becoming a popular theme for advertisers.
Jan 9, 2013 Almost half of American homes have a DVR, so viewers can record shows and watch them after they air, and advertisers are starting to come around to the concept.
Jan 7, 2013 Scientists are looking to take advantage of the vast population of cellphone users to collect data.
Jan 4, 2013 A new study from New York University says the groups of consumers who feel the most deprived are also those most swayed by their emotions.
Jan 4, 2013 Generation X is aging into a sweet spot for advertisers. The 35- to 50-year-old crowd is ready to buy cars, homes and other big-ticket items. How will established brands appeal to the notoriously cynical, frugal generation?
Dec 27, 2012 Marketplace's technology reporter Queena Kim tells us what we can look forward to in the tech sector in 2013, from ongoing tablet wars to more privacy regulations.
Jan 3, 2013 In the latest stop on the Street of Eternal Happiness in Shanghai, a profile of an advertising agency's journey through the lucrative and challenging China market.