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Spanish ad has a secret message only kids can see (video)
Daryl Paranada May 6, 2013
Technology in an advertisement for a Spanish organization let's adults and kids see different messages at the same time.
How lobbyists get the attention of the White House
David Gura May 4, 2013
There is no shortage of interest groups trying to catch the attention of the president and White House advisers, but it can be a tough slog. A look at the unexpected ways lobbyists go about pitching the president.
Dove hires a forensic artist to show how wrong a woman's self-perceptions can be (Video)
Nancy Marshall-Genzer Apr 29, 2013
The video shows women describing themselves as they see themselves and then pairs that drawing with how others perceive them.
Maine lobster could get a marketing boost
Shannon Mullen Apr 10, 2013
The lobster industry in Maine has proposed higher fees in order to spend big bucks on advertising. Some lobstermen say that’s a waste of money, but others hope it will increase demand.
42 the movie: A legendary baseball star and a luxury hotel chain?
Kai Ryssdal Mar 25, 2013
An unusual marketing partnership with Marriott for an upcoming film about baseball legend, Jackie Robinson has some wondering -- why?
Block that pop-up! Why mobile ads don't work
Jeremy Hobson Feb 27, 2013
As ads shrink to fit our mobile screens, are they still effective?
Wine in a box? Soup in a pouch? A brief history
Katie Long Feb 21, 2013
Packaged food makers are giving new meaning to thinking outside the box. Everyone from Campbell's to Cadbury is ditching cans, bottles, cups and containers and getting in on the pouch parade.
Why President's Day sales don't picture Ronald Reagan
Sarah Gardner Feb 18, 2013
Did you spot any sales using presidents to hawk their wares? Ever wonder if that's... legal?
Marketers turn to the 'final frontier'
David Weinberg Jan 11, 2013
Space is becoming a popular theme for advertisers.
How feelings of deprivation affect consumer behavior
Sally Herships Jan 4, 2013
A new study from New York University says the groups of consumers who feel the most deprived are also those most swayed by their emotions.
