May 6, 2013 Technology in an advertisement for a Spanish organization let's adults and kids see different messages at the same time.
May 4, 2013 There is no shortage of interest groups trying to catch the attention of the president and White House advisers, but it can be a tough slog. A look at the unexpected ways lobbyists go about pitching the president.
Apr 24, 2013 Walmart is losing its image man. Leslie Dach, executive vice president of corporate affairs at Walmart, will be stepping down this summer after seven years on the job.
Apr 29, 2013 The video shows women describing themselves as they see themselves and then pairs that drawing with how others perceive them.
Apr 10, 2013 The lobster industry in Maine has proposed higher fees in order to spend big bucks on advertising. Some lobstermen say that’s a waste of money, but others hope it will increase demand.
Mar 25, 2013 An unusual marketing partnership with Marriott for an upcoming film about baseball legend, Jackie Robinson has some wondering -- why?
Stacey Vanek Smith
Mar 18, 2013 Republican advisers have released a plan to grow their party. Some high-profile conservatives say the GOP needs a message-makeover to be competitive. How do corporate marketers view the challenge?
Mar 15, 2013 The writers' group PEN is well known for its core mission: Supporting free speech around the world. Its members include Nobel and Pulitzer prize winners. But it needs to expand, as the traditional publishing world shrinks.
Feb 27, 2013 As ads shrink to fit our mobile screens, are they still effective?