Mar 25, 2013 An unusual marketing partnership with Marriott for an upcoming film about baseball legend, Jackie Robinson has some wondering -- why?
Stacey Vanek Smith
Mar 18, 2013 Republican advisers have released a plan to grow their party. Some high-profile conservatives say the GOP needs a message-makeover to be competitive. How do corporate marketers view the challenge?
Mar 15, 2013 The writers' group PEN is well known for its core mission: Supporting free speech around the world. Its members include Nobel and Pulitzer prize winners. But it needs to expand, as the traditional publishing world shrinks.
Feb 27, 2013 As ads shrink to fit our mobile screens, are they still effective?
Feb 21, 2013 Packaged food makers are giving new meaning to thinking outside the box. Everyone from Campbell's to Cadbury is ditching cans, bottles, cups and containers and getting in on the pouch parade.
Feb 20, 2013 The racing series looks to broaden its appeal to a younger and more diverse audience.
Feb 22, 2013 Losing market share, Campbell has launched a new 'Go Soup' line aimed at millennials. The marketing campaign missed the mark -- but got people talking.
Feb 18, 2013 Did you spot any sales using presidents to hawk their wares? Ever wonder if that's... legal?
Feb 15, 2013 The company that was founded by a former football player and is known for its hard-core, performance sportswear is testing a new branding strategy geared towards women.