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Lance Armstrong quits fighting anti-doping charges
Stacey Vanek Smith Aug 24, 2012
The famed bicyclist says he's innocent, but that he can no longer fight allegations that he cheated by using performance-enhancing drugs. How will his latest move affect his brand?
The latest Olympic star: Kinesio tape
Mitchell Hartman Aug 13, 2012
Olympic athletes helped increase sales of colorful therapeutic tape.
How much for this gold-winning Olympian?
Kai Ryssdal Aug 6, 2012
One sports agent talks about what can bring an athlete big bucks -- and what won't.
Brand ink: Companies explore tattoo marketing
Ann Heppermann Jul 5, 2012
Tattoo giveaways are cropping up as the latest trend in brand marketing. Unlike free T-shirts or hats with brand images, in this case the logo stays -- forever.
Marketers start to make sense of Big Data
Stacey Vanek Smith Jun 26, 2012
Online travel site Orbitz offers pricier hotels to Apple computer users after data shows they tend to pay more than Windows PC owners.
Merck under fire for marketing meds to kids
Sally Herships Jun 21, 2012
Merck's use of cartoon animals from “Madagascar 3” prompts complaint that grape-flavored Claritin allergy medicine could be confused for candy.
Can Nokia's freebies build brand loyalty?
Mitchell Hartman Jun 15, 2012
Nokia puts giveaways to the test with free smartphones for first-year students at Seton Hall University.
Abraham Lincoln: Celebrity pitchman
Nancy Marshall-Genzer Jun 7, 2012
Honestly, could there be a better pitchman than Abe Lincoln? The upcoming release of the film "Abraham Lincoln: Vampire Hunter" is just the latest idea to cash in on the 16th president.
Movie studios diversify summer line-ups
Adriene Hill Jun 7, 2012
It’s summer movie season which means it’s the time for big-budget, action-adventures. But summer can also spell success for movies that ignore the desires of teenage boys.
Pepsi to launch Twitter music campaign
Stacey Vanek Smith May 30, 2012
In an effort to revive their brand image and win back market share from Coke, Pepsi is launching a new, hip partnership with Twitter that will include free songs for download and live-streaming music concerts.
