Jun 25, 2013 A public service ad campaign promoting train safety has gone viral, but does funding a questionable PSA dilute your message?
Jun 17, 2013 You could say 'Man of Steel' had a super weekend. That’s thanks in part to some niche marketing. Warner Bros. Studios targeted Christian moviegoers.
Jun 14, 2013 Is spending to give your kids a leg-up worth it? How much would you be willing to sacrifice?
Jun 14, 2013 Helping your kids to stand out in the eyes a college admissions officer takes a lot -- usually that means a lot of money. But before you spend beaucoup bucks on private tutors and athletic coaching, do a quick cost-benefit analysis of whether those investments will really pay off.
Jun 11, 2013 The constant pressure from investors for companies to grow their profits means they have to grow their sales to you. Plus, it's cheaper to try to sell more to you than find new customers.
Jun 10, 2013 Trying to give your children an advantage in growing up makes consuming a competition. When everyone has a tutor, a trainer or a special baseball bat, you can't help but keep up.
Jun 10, 2013 We all want our kids to get into the best colleges they can. Some families take extra measures and spend extra money in pursuit of an edge.
Stacey Vanek Smith
Jun 10, 2013 Brands are trying to "get real" by soliciting and posting pictures of customers in their ads.
Jul 16, 2013 Stars in the NBA Finals means extra dollars in ABC's bank account. What's the price-tag for advertisers with LeBron in the Finals?
Jun 5, 2013 How does Oscar Meyer spell Father's Day? B-A-C-O-N