Jul 22, 2013 Hostess, Chili's and Pizza Hut are just a few of the companies who have joined in on the social-media frenzy around the royal baby.
Jul 18, 2013 As the advertising industry embraces the Internet, it still depends on an older technology to deliver results.
Jul 16, 2013 Should advertisers and other companies be able to collect and hold onto users' browsing data? And should users be able to tell web site operators to stop tracking them?
Jul 4, 2013 On this Independence Day, we check in on our "national brand."
Jul 1, 2013 If you go to Facebook today, you’ll find more content with no ads next to it. Why? It’s deemed controversial by the site, and advertisers don’t want any part of it.
Jun 25, 2013 A public service ad campaign promoting train safety has gone viral, but does funding a questionable PSA dilute your message?
Jun 17, 2013 You could say 'Man of Steel' had a super weekend. That’s thanks in part to some niche marketing. Warner Bros. Studios targeted Christian moviegoers.
Jun 14, 2013 Is spending to give your kids a leg-up worth it? How much would you be willing to sacrifice?
Jun 14, 2013 Helping your kids to stand out in the eyes a college admissions officer takes a lot -- usually that means a lot of money. But before you spend beaucoup bucks on private tutors and athletic coaching, do a quick cost-benefit analysis of whether those investments will really pay off.