Jun 3, 2013 In the U.S., corporations pay big money to put their names on sports stadiums and other venues. Now there's a proposal to rename stops on the London subway. The idea is to raise money for the subway system and reduce fares.
Jun 4, 2013 We’re hearing a lot of bleeping in ads these days. It may be a crude, but smart, strategy for some companies.
May 31, 2013 Lebron James and the Miami Heat are fighting to get back to the NBA Finals. But the Eastern Conference championship series will also be noteworthy for its playoff T-shirts.
May 29, 2013 Facebook apologizes for offensive content and advertisers have pulled out. How can advertisers really know where their ads are going?
P. Kim Bui
May 20, 2013 Dove says the video has been watched over 114 million times.
May 15, 2013 How cord-cutters are impacting TV ad revenue.
May 14, 2013 "America’s Funniest Home Videos" is opening its 23-season deep library to advertisers. Nothing sells like pets, babies and humor.
May 15, 2013 From singing pets in Subaru ads to a Ragú campaign featuring 'Charlie Bit Me!,' here's a look at how advertisers are using home videos to sell just about anything.
May 10, 2013 The quest for engaged consumers is relentless (and annoying) in the new advertising world.
Stacey Vanek Smith
May 9, 2013 TV networks come out with their fall programs next week. But as more people tune in online, many marketers are finding that ads alone aren't enough.