Jul 29, 2013 Everybody from Google to Coca-Cola is collecting data and eating into the traditional territory of advertising.
Stacey Vanek Smith
Jul 19, 2013 Movie studios are starting to use big data to help figure out how to make a hit movie
Jul 22, 2013 Blame television, blame the international audience, blame money, and blame yourselves.
Jul 17, 2013 Syfy's 'Sharknado' made a splash on Twitter Thursday night, even actress Mia Farrow joined in. But when looking at the numbers the day after, the social media attention wasn't reflected in TV viewership.
Jul 5, 2013 What’s behind the movie ticket price creep?
Jul 4, 2013 On this Independence Day, we check in on our "national brand."
Jul 11, 2013 Ohio's film tax credits have drawn movie crews back to Cleveland, but there's debate as to whether the tax breaks truly deliver.
Jun 25, 2013 A public service ad campaign promoting train safety has gone viral, but does funding a questionable PSA dilute your message?
Jun 18, 2013 Netflix is teaming up with DreamWorks Animation to create original content. But their partnership isn't for grown-ups, it's for kids.
Jun 17, 2013 You could say 'Man of Steel' had a super weekend. That’s thanks in part to some niche marketing. Warner Bros. Studios targeted Christian moviegoers.