Jul 22, 2013 Hostess, Chili's and Pizza Hut are just a few of the companies who have joined in on the social-media frenzy around the royal baby.
Jul 18, 2013 As the advertising industry embraces the Internet, it still depends on an older technology to deliver results.
Jul 16, 2013 Should advertisers and other companies be able to collect and hold onto users' browsing data? And should users be able to tell web site operators to stop tracking them?
Jul 4, 2013 On this Independence Day, we check in on our "national brand."
Jul 2, 2013 Several brands that top a list of the 25 most patriotic brands in America aren't exactly American anymore.
Jul 1, 2013 If you go to Facebook today, you’ll find more content with no ads next to it. Why? It’s deemed controversial by the site, and advertisers don’t want any part of it.
Jun 25, 2013 A public service ad campaign promoting train safety has gone viral, but does funding a questionable PSA dilute your message?
Jun 17, 2013 You could say 'Man of Steel' had a super weekend. That’s thanks in part to some niche marketing. Warner Bros. Studios targeted Christian moviegoers.
Jun 11, 2013 The constant pressure from investors for companies to grow their profits means they have to grow their sales to you. Plus, it's cheaper to try to sell more to you than find new customers.