Aug 29, 2013 In the past, sign spinners, or “human directionals” in marketing jargon, often pointed their signs toward used car lots or new housing developments. But as the cost of renting a billboard has doubled, sign spinning is attracting more interest from businesses big and small.
Aug 26, 2013 A new app for Google Glass measures pupil dilation in reaction to advertisements.
Aug 20, 2013 Tennis superstar flirts with ridiculous name change, decides against it -- and reaps the PR benefits.
Aug 15, 2013 Estee Lauder began marketing makeup to minorities in the U.S. during the recession, launching its M.A.C. stores. Now that line is the biggest selling makeup in several countries.
Aug 14, 2013 One brand of hummus is hoping to appeal to more male consumers across the U.S.
Aug 14, 2013 What are some of the strategies businesses are using to respond to the fast-growing Latino market? And what are the challenges?
Aug 8, 2013 Yahoo is rolling out new branding ideas in the days leading up to a new logo launch next month.
Aug 2, 2013 The handheld, sandwich-like pastry is relaunching with healthier, higher-quality ingredients to appeal to millennials.
Jul 30, 2013 What it's like to live in an advertiser's world of the target-market female, aged 25 to 45 years old.