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Want users to tell all??? Have an ugly site.
Julia Barton Sep 14, 2010
The scuzzier-looking the site, the more users may reveal about themselves. That's the finding of researchers at Carnegie Mellon University. They...
The Greenwash Brigade wraps: What's changed in three years?
Jo Easton Aug 22, 2010
Almost three years ago, Marketplace launched the Greenwash Brigade to explore the evolving green marketplace through the commentary of experts in...
The noisiest chip bag ever made - Sun Chips in your garden
Heidi Siegelbaum Apr 15, 2010
The big story this year in sustainable packaging is about Frito Lay's ® Sun Chips 100% compostable bag (and I mean 100% - compared to what? 20% ...
The magic of marketing
Janne K. Flisrand Mar 3, 2009
I was prepping a presentation called "Green or Greenwashing" for the Duluth Energy Design Conference and found this cartoon that makes me smile.
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Just like Wall St., the Earth is overdrawn (two weeks ahead of '07)
Heidi Siegelbaum Sep 23, 2008
Today is Earth Overshoot Day. I'm not certain about the marketing savvy of this phrase as my immediate association is playing basketball at the...
Olympic-size marketing blunders
Richard Core Aug 6, 2008
As we approach the Summer Olympics in Beijing -- and all the advertising that goes with it -- MSNBC.com offers a look at "The top 8 Olympic marke...
Hershey's not melting away yet
Richard Core Jul 23, 2008
A few chocolate snobs in our office turn their noses up at Hershey bars, but -- at the risk of sounding like a pitch man -- there's still something...
Update: Shh - don't tell anyone - these apartments are green!
Janne K. Flisrand Jul 10, 2008
About a week after this post, I received an e-mail from the marketing...
Shh - don't tell anyone - these apartments are green!
Janne K. Flisrand Jun 17, 2008
Riding home the other night, I saw a big sign: "The First Green Apartments in Minneapolis. move2blue.com"...
