Feb 14, 2014 Not everyone agrees buying power translates into other uses
Dec 5, 2013 Plus a QUIZ: Which character from Anchorman do you think should co-host with Kai?
Nov 28, 2013 The intersection of Thanksgiving and Hanukkah make for huge marketing opportunities.
Nov 1, 2013 When box-office returns are lower than expected, it's often the marketing department that bare the brunt of the punishment.
Sep 20, 2013 Global spending power among those over 60 is set to hit $15 trillion by the end of this decade, but tapping into that market is a challenge.
Sep 18, 2013 Retailers and email marketers are upset that Gmail's new updates are hurting their sales.
Stacey Vanek Smith
Sep 9, 2013 Reporter Stacey Vanek Smith delves into the world of data mining and comes face to face with her data profile.
Aug 20, 2013 Tennis superstar flirts with ridiculous name change, decides against it -- and reaps the PR benefits.
Aug 15, 2013 Estee Lauder began marketing makeup to minorities in the U.S. during the recession, launching its M.A.C. stores. Now that line is the biggest selling makeup in several countries.