Mar 25, 2013 An unusual marketing partnership with Marriott for an upcoming film about baseball legend, Jackie Robinson has some wondering -- why?
Feb 27, 2013 As ads shrink to fit our mobile screens, are they still effective?
Feb 21, 2013 Packaged food makers are giving new meaning to thinking outside the box. Everyone from Campbell's to Cadbury is ditching cans, bottles, cups and containers and getting in on the pouch parade.
Feb 18, 2013 Did you spot any sales using presidents to hawk their wares? Ever wonder if that's... legal?
Jan 11, 2013 Space is becoming a popular theme for advertisers.
Jan 4, 2013 A new study from New York University says the groups of consumers who feel the most deprived are also those most swayed by their emotions.
Nov 28, 2012 The Obama administration is using #My2K to raise awareness about middle-class tax increases.
Nov 19, 2012 Businesses from insurance to over-the-counter medicine see the crowds attracted by Black Friday shopping and figure out ways to cash in.
Oct 31, 2012 Companies walk a fine line between compassion and commercialism when it comes to disasters.
Oct 24, 2012 From "Assurance" to "Esurance" to "preventistry," companies and marketers are increasingly creating new words to describe their businesses and what they offer.