Stacey Vanek Smith
May 20, 2014 McDonald's new Happy Meal mascot: marketing fail or counter-intuitive genius?
May 15, 2014 Shutterfly's email list reveals the industry of marketing to expectant parents.
May 2, 2014 The day commemorates an obscure battle between Mexico and France.
Apr 18, 2014 Gillette is said to be close to unveiling a new razor with a blade that rotates on a ball hinge, the latest innovation in the high-end battle for the dollars men spend on grooming.
Feb 14, 2014 Not everyone agrees buying power translates into other uses
Dec 5, 2013 Plus a QUIZ: Which character from Anchorman do you think should co-host with Kai?
Nov 28, 2013 The intersection of Thanksgiving and Hanukkah make for huge marketing opportunities.
Nov 1, 2013 When box-office returns are lower than expected, it's often the marketing department that bare the brunt of the punishment.
Sep 20, 2013 Global spending power among those over 60 is set to hit $15 trillion by the end of this decade, but tapping into that market is a challenge.
Sep 18, 2013 Retailers and email marketers are upset that Gmail's new updates are hurting their sales.