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Generation C: A new demographic label for marketers
Kai Ryssdal Feb 24, 2012
Gen X. Gen Y. The Millennials. Nielsen has coined the latest term to describe folks who are between 18 and 34 years old. How useful is the new coinage for marketers?
How much is your online data worth?
Kai Ryssdal Feb 24, 2012
The White House is proposing new online privacy rules. But one analyst tells us, advertisers aren't all that interested in who you really are.
Product placement gets the red carpet treatment
Kai Ryssdal Feb 13, 2012
The website Brandchannel's annual Product Placement Awards highlight brand cameos in the year's top films. And as Brandchannel's Abe Sauer says, the purpose of product placement isn't only about the cash.
Damien Hirst kicks off latest mega art sale
Stacey Vanek Smith Jan 12, 2012
British artist Hirst made millions in a 2008 auction. His latest marketing drive features a global gallery sale of his “Spot Paintings.”
CES: Ad agencies invade the geek playground
Jennifer Collins Jan 10, 2012
For marketers this year, the Consumer Electronics Show is the place to be.
Mid-day Extra: Why we think "best of" lists are the best
Jeremy Hobson Dec 23, 2011
The end of the year brings all kind's of top ten, top 100 and best of 2011 lists -- but what kind of value do we get out of them?
Audubon Society hopes to fly high with rebrand
Adriene Hill Nov 24, 2011
So, how to appeal to a new generation of bird watcher? The Audubon Society goes for a rebrand.
Airbnb is sorry enough to give you a $50,000 guarantee
Adriene Hill Aug 2, 2011
Airbnb, the travel start-up that matches travelers with people looking to rent their home or apartment, is fending off a recent rash of really bad...
A slice of pizza with a side of flattery
Kai Ryssdal Sep 21, 2011
This final note today. We saw an article about this, a pizza chain in England this morning. Apparently, it's hired a trained classical actor to...
The NFL is trying to get 'em while they're young
Daryl Paranada Nov 7, 2011
Between the chips and beer, you might want to stick some juice boxes and Cheerios before settling in to watch the game....
