Dec 17, 2012 Zales advertises it has the clearest, brightest diamonds. Competitors get their day in court to contest that.
Dec 13, 2012 Advertising Age’s top 10 viral ads show that many ad campaigns now originate on the Internet rather than as TV commercials.
Dec 10, 2012 Do-it-yourself soft-drink company SodaStream is spending 10 percent of its net earnings on a Super Bowl commercial.
Dec 6, 2012 A new study finds state governments are plugging budget gaps at the expense of tobacco prevention programs.
Dec 3, 2012 Over the weekend, the world’s most restrictive packaging law for cigarettes went into effect in Australia. All tobacco products in the country must now be sold in the same generic package, covered with images of diseases caused by smoking.
Nov 19, 2012 Businesses from insurance to over-the-counter medicine see the crowds attracted by Black Friday shopping and figure out ways to cash in.
Nov 8, 2012 For months, political advertising glutted the airwaves in election swing states like Ohio, Florida and New Hampshire. Now that the election is over, there are cheap openings for regular advertisers. But they won't last long.
Nov 6, 2012 Though the publishing industry is struggling against the rise of e-readers, publishers of art books -- the big volumes that adorn coffee tables -- are doing well.
Oct 29, 2012 MAD Magazine editor-in-chief John Ficarra reflects on 60 years of parodying advertising.
Oct 26, 2012 Merger talks between Random House and Penguin could be the first sign of a big shake-up for the publishing industry.