Aug 19, 2013 TV food shows are big, and cookbooks by show hosts like Emeril Lagasse do really well. Penguin Random House is trying to reverse that equation.
Aug 15, 2013 Bleacher Report co-founder finds out the hard way how to not launch a website targeted to women.
Aug 14, 2013 One brand of hummus is hoping to appeal to more male consumers across the U.S.
Aug 14, 2013 What are some of the strategies businesses are using to respond to the fast-growing Latino market? And what are the challenges?
Aug 9, 2013 As AMC"s TV show "Breaking Bad" begins its final season this weekend, show producers know the product is about more than what's on your TV screen.
Jul 30, 2013 What it's like to live in an advertiser's world of the target-market female, aged 25 to 45 years old.
Jul 29, 2013 Everybody from Google to Coca-Cola is collecting data and eating into the traditional territory of advertising.
Jul 29, 2013 The merger is a case of Madison Avenue trying to catch up with Silicon Valley, trying to use their size and reach to deliver small targeted markets to advertisers in real time.
Jul 29, 2013 The merger will bring rival accounts under the same roof -- like Coke and Pepsi. And that could lead to a shake up in global advertising business.