Aug 13, 2012 Olympic athletes helped increase sales of colorful therapeutic tape.
Aug 10, 2012 London Olympics go smoothly despite trademark British glumness heading into them.
Aug 10, 2012 The Jamaican sprinter Usain Bolt won yet another Olympic gold medal last night in the 200 meter sprint. The 25-year-old has declared himself a "living legend."
Aug 7, 2012 The Financial Times has a cool Olympic feature, where they run a formula for how many medals countries should get -- based on things like historical performance, per capita GDP, and host-country advantage. Then they compare that against actual performance in the Games.
Aug 6, 2012 One sports agent talks about what can bring an athlete big bucks -- and what won't.
Aug 6, 2012 Looks like NBC will sell enough ads to break even on the London summer games, which cost $1.3 billion. Its Olympic-sized audience is also a great place to tout NBC programming.
Aug 2, 2012 China's government sees winning gold medals as a key affirmation of the country's worth. Athletes who don't come first can get a frosty reception.
Aug 1, 2012 The network said today it's on track to break even on its Olympics coverage. NBC had expected to take a loss.
Aug 1, 2012 The U.S. military is experimenting with new ways to gather data to help personnel in short-term and long-term.