Jul 23, 2013 To attract the interest of more casual viewers, the business of cycling may have to change -- specifically the way cycling teams are named and are able to engage with fans.
Jul 16, 2013 Stars in the NBA Finals means extra dollars in ABC's bank account. What's the price-tag for advertisers with LeBron in the Finals?
Jun 5, 2013 Major League Baseball is reportedly on the verge of slapping long suspensions on some start players. How would that impact the finances of America's pastime?
Jun 3, 2013 In the U.S., corporations pay big money to put their names on sports stadiums and other venues. Now there's a proposal to rename stops on the London subway. The idea is to raise money for the subway system and reduce fares.
May 10, 2013 Thursday’s fatal capsizing of an America's Cup yacht has raised questions about faster, lighter, riskier boats. They're designed to make the competition more exciting, and appeal to younger TV viewers -- and advertisers.
Apr 12, 2013 This weekend, Texas Motor Speedway will host a NASCAR race -- and the name of the race is causing a bit of controversy. It's called the NRA 500, as in National Rifle Association.
Mar 21, 2013 The N.C.A.A. men's basketball tournament begins this week. Last year, the tournament earned its highest TV ratings in 18 years, while taking in more than $1 billion in revenue from ads. But Stephen Dubner of Freakonomics Radio wondered if CBS and Turner aren't making enough.
Mar 13, 2013 Since his marital indiscretions more than three years ago, it's been a long road back to the top. But the buzz around the golf course says there's no question -- Tiger has returned.
Jan 31, 2013 The pop star brings new meaning to the perils of celebrity endorsements in the age of social media.