Jul 29, 2013 The merger is a case of Madison Avenue trying to catch up with Silicon Valley, trying to use their size and reach to deliver small targeted markets to advertisers in real time.
Jul 29, 2013 The merger will bring rival accounts under the same roof -- like Coke and Pepsi. And that could lead to a shake up in global advertising business.
Jul 29, 2013 A new study shows requirements for social media skills are up from just last year.
Jul 25, 2013 As fall clothing lines roll out, advertising in fashion magazines ramps up, too.
Jul 22, 2013 Hostess, Chili's and Pizza Hut are just a few of the companies who have joined in on the social-media frenzy around the royal baby.
Jul 18, 2013 As the advertising industry embraces the Internet, it still depends on an older technology to deliver results.
Jul 16, 2013 Should advertisers and other companies be able to collect and hold onto users' browsing data? And should users be able to tell web site operators to stop tracking them?
Jul 1, 2013 If you go to Facebook today, you’ll find more content with no ads next to it. Why? It’s deemed controversial by the site, and advertisers don’t want any part of it.
Jun 25, 2013 A public service ad campaign promoting train safety has gone viral, but does funding a questionable PSA dilute your message?
Jun 21, 2013 Vine, on Twitter, lets you make a six-second video. Instagram, on Facebook, up to 15 seconds. What's nine more seconds worth?