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Upfront for TV networks: Build brands, loyalty
Interview by
May 13, 2013
Television executives pitch advertisers on their new lineups this week in elaborate presentations called upfronts. But can the networks still compete with cable?
Tesla's secret to success? Selling emissions credits
by
May 8, 2013
Luxury electric car maker Tesla is expected to report a profit on Wednesday. The profit comes not from the $100,000 cars, but from California Zero Emission Vehicle Credits that amount to thousands of dollars a car when resold to other car makers.
Turning the world on with her smile: A look at 'The Mary Tyler Moore Show'
Interview by
May 6, 2013
In her new book, Jennifer Keishin Armstrong takes a look at Mary Richards and the rest of the gang from the WJM newsroom and the real-life people behind the "Mary Tyler Moore Show."
The money behind 'The Great Gatsby:' From Fitzgerald to the adaptations
by
May 1, 2013
A look at the finances behind the author of "The Great Gatsby" and its film adaptations.
A whole different 'Iron Man' for the Chinese market
by
May 1, 2013
Disney is releasing two distinct versions of "Iron Man 3" this week: The international version and the Chinese version. How is Hollywood tailoring movies for the growing Chinese audience?
California bets big on marketing to spread the health care gospel
by
Apr 25, 2013
Millions of Californians will be eligible for healthcare under the new law, and lots of them know nothing about it.
States push to tie university funding to better performance
by
Apr 24, 2013
California Governor Jerry Brown is looking to join other states in basing funding increases at public universities on measures like higher graduation rates.
No escapism at the movies this weekend
Interview by
Apr 19, 2013
The latest Tom Cruise sci-fi thriller, "Oblivion," hits theaters this week. Will American audiences be in the mood to see it?
The economics of PG-13 rated movies
by
Apr 18, 2013
The MPAA responds to calls for better policing of violence in movies, by increasing the TYPE SIZE on existing explanations. Why? To protect its business at the PG-13 level.
California rules against reading phone maps while driving
Interview by
Apr 9, 2013
Given that it is legal to manipulate other devices in a car, the court suggests that people should take it up with the legislature to change the law if the ruling seems arbitrary.












