The Greenwash Brigade wraps: What's changed in three years?
Jo Easton Aug 22, 2010
Almost three years ago, Marketplace launched the Greenwash Brigade to explore the evolving green marketplace through the commentary of experts in...
Found on my desk: a greenwashing overview from a new magazine
Janne K. Flisrand Mar 29, 2010
There's a somewhat new school at the University of Minnesota: the Institute on the Environment (IonE). They're publishing a magazine, Momentum,...
I am the Lorax and I speak for the...coal?
Jim Nicolow Feb 2, 2010
Unbelievable. Dr. Seuss must be rolling in his grave. Three businessmen have hijacked the name of the Dr. Seuss environmentalist classic, "The...
A business guide to preventing greenwash
Jim Nicolow Aug 17, 2009
"Understanding and Preventing Greenwash: A Business Guide (opens PDF)" was just published by BSR and Futerra Sustainability Communications. The...
The "G" in GM is for green?
Jim Nicolow Jul 13, 2009
The AP reports that General Motors has emerged from bankrupcy ready to "go green."...
Monsanto pulls public radio into its greenwash
Heidi Siegelbaum Jun 26, 2009
American Public Media has been getting flogged recently by some of its listeners, the environmental website Grist, and others online for accepting...
Random act of greenness or a job well done?
Richard Core Jul 25, 2008
KB Home has announced it will commit to a new set of environmental standards in its housing developments, including making all of its new...
Is KB Home commiting a "random act of greenness"?
Jim Nicolow Jul 25, 2008
Joel Makower reflects upon the evolving definition of greenwash in a recent post titled, "How Bad is Greenwashing, Really?" He explains how...
