Nov 1, 2013 When box-office returns are lower than expected, it's often the marketing department that bare the brunt of the punishment.
Sep 20, 2013 Global spending power among those over 60 is set to hit $15 trillion by the end of this decade, but tapping into that market is a challenge.
Sep 18, 2013 Retailers and email marketers are upset that Gmail's new updates are hurting their sales.
Stacey Vanek Smith
Sep 9, 2013 Reporter Stacey Vanek Smith delves into the world of data mining and comes face to face with her data profile.
Aug 20, 2013 Tennis superstar flirts with ridiculous name change, decides against it -- and reaps the PR benefits.
Aug 15, 2013 Estee Lauder began marketing makeup to minorities in the U.S. during the recession, launching its M.A.C. stores. Now that line is the biggest selling makeup in several countries.
Aug 8, 2013 Yahoo is rolling out new branding ideas in the days leading up to a new logo launch next month.
Aug 2, 2013 The handheld, sandwich-like pastry is relaunching with healthier, higher-quality ingredients to appeal to millennials.
Jul 29, 2013 Everybody from Google to Coca-Cola is collecting data and eating into the traditional territory of advertising.
Jul 4, 2013 On this Independence Day, we check in on our "national brand."