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How feelings of deprivation affect consumer behavior
Sally Herships Jan 4, 2013
A new study from New York University says the groups of consumers who feel the most deprived are also those most swayed by their emotions.
Obama tries a hashtag to avoid the fiscal cliff
Queena Kim Nov 28, 2012
The Obama administration is using #My2K to raise awareness about middle-class tax increases.
Other businesses pile on to Black Friday, the event
Eve Troeh Nov 19, 2012
Businesses from insurance to over-the-counter medicine see the crowds attracted by Black Friday shopping and figure out ways to cash in.
Sandy as marketing tool
Sally Herships Oct 31, 2012
Companies walk a fine line between compassion and commercialism when it comes to disasters.
For some businesses, words can't express what they do
Doug Tribou Oct 24, 2012
From "Assurance" to "Esurance" to "preventistry," companies and marketers are increasingly creating new words to describe their businesses and what they offer.
'Old-fashioned' has lost its chic for Wendy's
Sally Herships Oct 11, 2012
The hamburger chain is updating its logo and look for the first time in 30 years, trying to rise above its fast-food competitors when fast food has lost some of its appeal.
Ford executive on marketing to today's youth
Kai Ryssdal Sep 18, 2012
Mark Fields is one of several Ford executives cruising through American cities today in a 2013 Ford Fusion hybrid. He takes Kai for a spin to talk about the youth market, social media, and Ford's future.
Golf tries to bring players back on course
Zachary Barr Sep 17, 2012
Long a staple of business networking, golf is on the decline. It's lost five million players in the last 10 years, but now it's making some changes to bring golfers back to the course.
What's the value of 'trending'?
Mark Garrison Sep 6, 2012
Some pay to have their their views considered as hot topics on Twitter, but what do they get for their money?
Lego builds big profits on new girls' toys line
Sally Herships Aug 31, 2012
Despite criticism for perpetuating gender stereotypes, the Danish toy maker's first half-year sales were up 24 percent.
