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Is rebranding the GOP like rebranding Cheerios?
by
Mar 18, 2013
Republican advisers have released a plan to grow their party. Some high-profile conservatives say the GOP needs a message-makeover to be competitive. How do corporate marketers view the challenge?
PODCAST: Citigroup settles lawsuit, consumer spending rises
by
Aug 30, 2012
Citigroup pays up for past deeds. Earlier this week, we learned the SEC is investigating Ally Financial for its own mortgage practices around that time.
What really matters to Florida voters
by
Aug 30, 2012
Mitt Romney is scheduled to accept the GOP nomination tonight. We travel to Florida's I-4 corridor to take the pulse of voters living in "The Real Economy."
PODCAST: GOP courts Latinos, Unilever unveils a new strategy
by
Aug 28, 2012
Housing is up, consumer confidence is down. How do you feel about the economy?
Super Tuesday results shed light on economic issues
Interview with
Mar 7, 2012
Now that Super Tuesday has played out, we're getting a sharper focus on what voters care about most. Six in ten voters considered the economy the top issue.
Super PAC money keeps candidates afloat longer
by
Feb 29, 2012
Unlimited political campaign donations from super PACs are keeping struggling GOP candidates like Newt Gingrich in this year's presidential primaries longer than they might have survived in past elections.
The GOP candidates largely agree on what ails the country
by
Feb 8, 2012
But commentator Robert Reich says they miss the cause.
What sets N.H. voters apart from other states
Interview with
Jan 27, 2012
New Hampshire, like Iowa, has a state economy that is much better off than the national average. So what do candidates focus on there to win over voters?







