Aug 14, 2013 What are some of the strategies businesses are using to respond to the fast-growing Latino market? And what are the challenges?
Jul 30, 2013 What it's like to live in an advertiser's world of the target-market female, aged 25 to 45 years old.
Jul 29, 2013 Everybody from Google to Coca-Cola is collecting data and eating into the traditional territory of advertising.
Jul 29, 2013 The merger is a case of Madison Avenue trying to catch up with Silicon Valley, trying to use their size and reach to deliver small targeted markets to advertisers in real time.
Jul 29, 2013 The merger will bring rival accounts under the same roof -- like Coke and Pepsi. And that could lead to a shake up in global advertising business.
Jul 25, 2013 As fall clothing lines roll out, advertising in fashion magazines ramps up, too.
Jul 22, 2013 Hostess, Chili's and Pizza Hut are just a few of the companies who have joined in on the social-media frenzy around the royal baby.
Jul 18, 2013 As the advertising industry embraces the Internet, it still depends on an older technology to deliver results.
Jul 16, 2013 Should advertisers and other companies be able to collect and hold onto users' browsing data? And should users be able to tell web site operators to stop tracking them?