Jul 31, 2013 The social network is getting half of television viewers between 18 and 24 years old during the primetime hours.
Jul 30, 2013 What it's like to live in an advertiser's world of the target-market female, aged 25 to 45 years old.
Jul 29, 2013 Everybody from Google to Coca-Cola is collecting data and eating into the traditional territory of advertising.
Jul 29, 2013 The merger is a case of Madison Avenue trying to catch up with Silicon Valley, trying to use their size and reach to deliver small targeted markets to advertisers in real time.
Jul 29, 2013 The merger will bring rival accounts under the same roof -- like Coke and Pepsi. And that could lead to a shake up in global advertising business.
Jul 26, 2013 Facebook wants to be the Internet portal for mobile users. Those users won't likely have smartphones -- instead flip phones and text messages will connect them to the web.
Jul 25, 2013 Facebook says that mobile advertising now makes up more than 40 percent of the firm's ad revenue. But will users be turned off?
Jul 25, 2013 Facebook's latest business results have the company and investors in high spirits today. Sales rose significantly and the mobile advertising efforts seem to be working.
Jul 25, 2013 As fall clothing lines roll out, advertising in fashion magazines ramps up, too.